These days, I can't whiz round the shops in Leeds without maneuvering past a couple of experiential marking events / brand experiences. The stands/lorries/huts/inflatable domes are often full of shoppers happily enjoying free food/massages/entertainment or whatever but despite the amount of general Sales Promotion / Promotional Marketing / Shopper Marketing I've done for brands in the … Continue reading why spend on experiential when you’re so far removed from the purchase experience?
In yesterdays post, I said that there was a whole other post to come looking at when Planning can best add value to the creative process and when Planners should butt out and leave the Creatives to it. So here it is. Marketing agencies would (and many do) function perfectly well without Planners. Ads would … Continue reading Value added Planning