When Inserts become Binserts

My Dad’s subscription copy of The Dalesman arrived on Saturday (circulation 36,428) .  It’s one of those magazines where you can pretty much guarantee that the majority of readers are over 50, like things like nice country drives that end up at nice pubs and think that everything was much better before this internet lark came … Continue reading When Inserts become Binserts

Stuff Matters

Having been reminded via Russell Davies how much I enjoyed taking part in the printing/DM test for Interesting 2007, I signed up for Matter ('an experiment in communicating with stuff') last week. It seems to be all about how we like to get stuff in our hands, a bit like a magazine full of content and ads, … Continue reading Stuff Matters