You owe it to your country to treat yourself

I’ve just had some feedback from an attendee at yesterday’s IGD/Asda Trade Briefing.  It seems that premium food is back in growth in the UK.  People want affordable treats.  Preferably edible ones. With continuing economic uncertainty and an accompanying general unwillingness to engage in full-on luxury consumption, the ‘little treat’ might turn out to be … Continue reading You owe it to your country to treat yourself