The New Normal #2 – if it moves, research it

So, after looking at the New Normal of measuring client’s bravery and budget we move on to part two – attitudes towards market research. Desk research tools like TGI and Mintel are becoming increasingly unhelpful as we slide deeper into this recession.  Data that was collected twelve or eighteen months ago in happier economic times … Continue reading The New Normal #2 – if it moves, research it