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Gemma Teed

Helping brands communicate better

Tag: depths

Why Planners and Strategists should do their own qual

Posted on 06/01/202007/01/2020 by almostalwaysthinking in Account Planning, facilitation, market research, qualitative, research

Before Christmas I ended up doing a lot of depth research interviews and it reminded me why I believe that Planners should, whenever possible, do their own qual research. The primary reason is, of course, that Insight can come from anywhere. If your involvement in the qual you’ve commissioned has been limited to what was … Continue reading Why Planners and Strategists should do their own qual →

Tagged depths, groups, qualLeave a comment

The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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