Helping brands communicate better
I went on a 'Retail Safari' earlier this week. The aim was to update myself on a client's category, but during my day criss-crossing Leeds to visit five different grocery retailers I couldn't help but keep thinking about demographics. At 11am on a weekday morning a third of shoppers in the Lidl store I visited were carrying handbags … Continue reading grocer demographics are getting difficult
I saw an ad today for Scrooge the musical, which will be at the London Palladium this Autumn starring Tommy Steele, aged 75. This tied in rather nicely with a piece I stumbled across on The Stage’s website earlier this week about the resilience of older performers, including Ann Emery (82), who plays Billy’s gran … Continue reading older performers still treading the boards to meet demand from their contemporaries
Remember I was doing a big presentation pro bono for Traidcraft, the UK’s leading fair trade organisation? It was to help the Traidcraft board with their 10 year vision and 3 year strategic plan and the rough title was the customer environment – thinking ten years ahead. I put out an SOS for some help … Continue reading 2020 Vision – thoughts from me and some nice people