you aren’t marketing to your mates

I was debriefing some work on Shopper Missions recently and there was a certain amount of disbelief in the room regarding some approaches to parenting I found that tied into a key Occasion customers were shopping for. I had to remind everyone present that the customers we were talking about were not necessarily the same … Continue reading you aren’t marketing to your mates

Difficult? No, just disappointed

Via the SmartBrief on Social Media e-newsletter, I found this post at Conversation Agent on the top 10 reasons why your customers are being difficult. But perhaps rather than specific, economy related reasons like customers feel you’re charging too much or customer service reasons like you make it difficult to reach the right person, I … Continue reading Difficult? No, just disappointed