lovely ad, but will it do the job?

CSL sofas have just launched a new campaign by TBWA: It’s beautifully shot, stands out in the category and will certainly do something for CSL’s awareness, but… I’ve done quite a lot of work in the furniture retail sector over the last few years and I know how hard brands have to work to get … Continue reading lovely ad, but will it do the job?

great insight isn’t just about what people *said*

I watched the next episode of Mary Portas: Secret Shopper last night.  Not really a good idea because she winds me up, but this week’s focus was on the sofa industry and since one of the agencies I work for has a client in that sector I thought I’d better tune in. What really set me … Continue reading great insight isn’t just about what people *said*