back to basics on the phone front

Via trendwatching’s February briefing comes ‘functionall’ - 'the phenomenon of simple, small and/or cheap products and services designed for low(er)-income consumers in emerging markets, with cross-over appeal to consumers in mature consumer societies'. Trendwatching recon that goods and services especially designed for emerging markets often incorporate one or more of the following characteristics: - Smaller … Continue reading back to basics on the phone front