Like many other Planners I suspect, I’ve been pulling together a lot of insight pieces for work recently looking at the effect of the downturn economy on buying behaviour. Since it’s proper paid-for-by-my-employer stuff drawing on all the groups and depths the research team have been doing with mums recently, I can’t really share it … Continue reading understanding value
So, the economy is in free fall and we’re all doomed. Right? The quallies at work have been doing a lot of focus groups with Credit Crunched Mums recently. Apparently yes, Mums are being careful and trying to be more frugal – but a lot of them are doing so not because they are very … Continue reading we’re all doomed…right?
Sorry to keep banging on about this (now apparently official) recession. But a few things cropped up over the weekend that I thought were worth sharing. On the downside, over the last couple of days I’ve had reports of a restaurant where the takings are down 20% year on year, the hairdresser whose customers have … Continue reading Economic Indicators
I’m sure you’ve all read the ‘upsurge in sales for shoe repairers’ stories in the news suggesting that some sectors of the economy actually benefit from a downturn, in this case as people get their shoes repaired rather than splashing out on a new pair. There was also an interesting piece in the New York … Continue reading When the going gets tough, its time to buy lipstick
I got an email today reminding me about the forthcoming APG Battle of Big Thinking. It boasts an amazing line up of speakers and everyone I know who has been to a Big Thinking event before has raved about it. There’s just one problem – the cost. Its not a good time to be asking … Continue reading Big Thinking, Big Price Tag
Worried about the economy or think its all a lot of hot air? A couple of months ago I would have said that we were in danger of talking ourselves into a recession, now I think its clear that we are in for one whether we like it or not: Manufacturing output fell for the … Continue reading Worried? You should be.