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Gemma Teed

Helping brands communicate better

Tag: creative

why do only agencies have Planners?

Posted on 15/06/201530/06/2015 by almostalwaysthinking in Account Planning, Planning

Good account planning is about helping to make The Work better / more effective and helping to make life easier for the account team, creatives and client. So I've started to wonder why the role of Planner is mostly limited to marketing agencies (with a few exceptions like the BBC).  After all, these days agencies … Continue reading why do only agencies have Planners? →

Tagged creative, creative development, musicalsLeave a comment

The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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