There’s no such thing as normal or loyal anymore

I’ve come to the conclusion that we can no-longer talk about ‘normal’.  Or ‘average’, ‘typical’, ‘loyal’, even ‘regular’ customers / shoppers / consumers / target audience. You see, the customer, consumer or whatever grew up.  They got savvy.  The recession forced them to reappraise their shopping behaviour. They started visiting different supermarkets, haggling with furniture … Continue reading There’s no such thing as normal or loyal anymore

I can’t predict the future, but I’m fairly sure about Staycationing, Staying In and Savvy Shopping

cartoon by Tom Fishburne I keep being asked at work to have a stab at predicting consumer attitudes and behaviours in three, six or even twelve months time.  Since no-one seems to be sure whether we are in a W or V shaped recession, this is a tad challenging to say the least. I am … Continue reading I can’t predict the future, but I’m fairly sure about Staycationing, Staying In and Savvy Shopping

the New Normal #3 – shifting values

In my last (at least for now) series of observations about the New Normal, we come to consumer values. Yes, I know there’s an online movement to eradicate the term ‘consumer’, but to be honest I’ve yet to hear a better alternative – ‘commonalities among people generally, who aren’t customers, but then again might be … Continue reading the New Normal #3 – shifting values