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Gemma Teed

Helping brands communicate better

Tag: communciations

Generalist or Specialist? Whose responsibility?

Posted on 26/09/200722/02/2009 by almostalwaysthinking in Account Planning, Marketing, Planning, Work

I was having a chat with someone with decades more agency experience behind them than me yesterday about integrated agencies and their evolving role.  His take was that the problem was that an integrated model required Specialist account managers (DM, Advertising, PR etc.) but Generalist account directors who could advise their clients across multiple disciplines/specialisms/channels.  The snag … Continue reading Generalist or Specialist? Whose responsibility? →

Tagged account handlers, Account Planning, agency, communciations, creative generalist, integrated, PlanningLeave a comment

The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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