when client overlap meets small ponds

As a freelancer, 90% of my work comes from Yorkshire agencies – and it’s a small pond up here.  There are probably only eight agencies capable of handling seven figure accounts, half of whom specialise in shopper marketing and/or retail.  So the big FMCG and retail clients based up here tend to split their work … Continue reading when client overlap meets small ponds

is it a Conflict or a Specialism?

AgencyLand has always struggled to know what to do when they’d really like to work with two businesses in the same category.  Do they decide that they’re cars or house building specialists and work with lots of brands in that sector – or do they decide that would be a conflict and only work with … Continue reading is it a Conflict or a Specialism?