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Gemma Teed

Helping brands communicate better

Tag: channel planning

The twelve month marketing plan vs. real agency life

Posted on 14/04/2010 by almostalwaysthinking in Account Planning, clients, Marketing, Planning

Over the last few years, I’ve worked on several campaigns where the objectives and/or the budgets shifted substantially between the insight and planning process and execution.  In some cases, we were communicating to a different audience, or with a different message, or with a quarter of the original budget. How can you build anticipating that … Continue reading The twelve month marketing plan vs. real agency life →

Tagged Account Planning, change, channel planning, client budgets, marketing plan, planning for change1 Comment

The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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