Over the last few years, I’ve worked on several campaigns where the objectives and/or the budgets shifted substantially between the insight and planning process and execution. In some cases, we were communicating to a different audience, or with a different message, or with a quarter of the original budget. How can you build anticipating that … Continue reading The twelve month marketing plan vs. real agency life
Tag: change
Ch-ch-ch-ch-changes
I’ve been thinking a lot about how agencies are organised and subsequently reorganised recently and about how their systems work (or in some cases, don’t). Looking back at the agencies I’ve worked for, I’ve seen a LOT of different approaches to the organising and running of an Integrated Northern Marketing Agency and none of them … Continue reading Ch-ch-ch-ch-changes
bring on the psychologists
Noisy Decent Graphics is hosting a series of expert guest posts on how design agencies should deal with the recession. While I’m not pretending to have a similar solution for Planners, there are clearly some major challenges we are already having to navigate our way round: any data more than a week old is now … Continue reading bring on the psychologists
paddling like mad to stay in the right direction
People are a bit like swans. However calm and organised we may appear to be on the surface, beneath the water we are paddling like mad to stay afloat and in the right direction as we lurch from crisis to crisis. Which is a bit like companies (and therefore their brands) really. Everything might seem ordered, … Continue reading paddling like mad to stay in the right direction
Get a mac
I'm a PC girl through and through (I could never warm to a machine that makes you ask for your disk back, no matter how sexy the design) but the get a mac ads have got me wondering for the first time whether I made the right decision in upgrading to a shiny new PC. … Continue reading Get a mac