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Gemma Teed

Helping brands communicate better

Tag: brief writing

I (still) really care about creative briefs

Posted on 17/01/202214/01/2022 by almostalwaysthinking in Account Planning

Brief writing is front of mind for me at the moment - I'm getting ready to deliver a fourth wave of brief writing training for a very fast-growing agency and also prepping to deliver lectures to Creative Advertising undergraduates. One issue that rears its head again and again when I train account handlers is that … Continue reading I (still) really care about creative briefs →

Tagged brief writing, creative briefLeave a comment

The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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