understanding value

Like many other Planners I suspect, I’ve been pulling together a lot of insight pieces for work recently looking at the effect of the downturn economy on buying behaviour. Since it’s proper paid-for-by-my-employer stuff drawing on all the groups and depths the research team have been doing with mums recently, I can’t really share it … Continue reading understanding value

fags and booze

I’ve been wondering – when was the last time anyone launched a new tobacco brand?  Since the government got all hardcore on marketing fags, (from the point of view of a non smoker) it looks like its become very difficult for to do any kind of brand based activity in this sector. So if the … Continue reading fags and booze

Passion of the Brand

Somewhere, deep in every brand statement/ pyramid/ onion/ anatomy/ iceberg/ essence/ journey/ vehicle is an answer to the question ‘what are we passionate about?’ But I don’t think that brands make a big enough deal about passions in general. Passions in truly great businesses (and brands) tend to be about things like delivering a great … Continue reading Passion of the Brand

if campaigns go Stealth, what are we going to blog about?

There's been a lot of fuss this week on t'interweb about whether Ad X is a ripoff (or homage) to Ad Y and if Campaign Z is actually any good. But what are we all going to blog about when all this media fragmentation, CRM and digital malarky gets its act together and means that enormous … Continue reading if campaigns go Stealth, what are we going to blog about?

Teeing up Howies

We quickly got round to talking about Howies at last night’s Northern Planners in Manchester.  First off Andrew confessed to buying the majority of his wardrobe from them.  Then there were lots of positive comments about how the strength of the brand hadn’t really been diluted by Timberland buying them.  The overall consensus was that … Continue reading Teeing up Howies

when I grow up, I want to be a Disney princess

  I’m loving the Disney campaign ‘year of a million dreams’.  It’s every little (and not so little) girl’s fantasy to be a Disney princess or to swept off her feet by a handsome prince.  If nothing else this campaign reminds all the thirty something yummy mummies and daddies out there (who will see the … Continue reading when I grow up, I want to be a Disney princess