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Gemma Teed

Helping brands communicate better

Tag: brand

Beemer brand love

Posted on 12/09/200822/02/2009 by almostalwaysthinking in Account Planning, Planning

I’ve been thinking a lot about Brand Love recently.  Not quite in a Lovemarks relationship/performance expectation way, but in a (perhaps more British?) understated, mostly unacknowledged way. Take my relationship with BMW.  I drive a little One Series.  Do I really need it?  No.  Was I probably always destined to own it?  Yes.  Just after … Continue reading Beemer brand love →

Tagged Account Planning, beemer, BMW, brand, brand association, brand love, Planning3 Comments

The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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