Ladies, can I have a big cheer please for Boots No7. Their Ta Dah! campaign (by Mother, which has been running since last August) makes me very happy because they haven’t used airbrushing, models with lash extensions or models who have had cosmetic surgery. But not only that – the campaign implies that their products … Continue reading Ta Dah! Finally, a feel-good cosmetics campaign
Tag: Boots
xmas ads – Christmas Crackers and Festive Flops
There are some great Christmas ads already airing...and some not so great ones too. Boots has continued the Here Come the Girls theme with a crack team of women getting Christmas sorted while everyone else is asleep. It’s engaging, funny, on brand and totally relatable. It also stands up to repeated viewing, which is a … Continue reading xmas ads – Christmas Crackers and Festive Flops