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Gemma Teed

Helping brands communicate better

Tag: book smarts

Strategy is not just about book smarts

Posted on 08/09/202107/09/2021 by almostalwaysthinking in Account Planning, strategy

In the past few years I’ve come across quite a few aspiring planners (of all ages) and ‘I’m strong strategically’ senior agency people who seem to be under the impression that the only place that strategic thinking can possibly come from is the pages of a book. You know the ones, they have 50+ marketing … Continue reading Strategy is not just about book smarts →

Tagged book smarts, insightLeave a comment

The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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