Since most of the agencies I work for are Shopper Marketing focused (welcome to Leeds!) I always keep a close eye on the Grocery sector, as do most of my agency mates. Grocery is knee-deep in challenges at the moment (the Discounters, provenance, excess floor space, trying to make Online pay, wafer thin margins, Marmitegate, … Continue reading they Asda to have a plan, right?
The Grocers seem to have decided that Every Day Low Pricing is the way forward. The logic being that having been bombarded with BOGOFs, 2-for-1s and the like, the modern shopper has got savvy and is looking for good old fashioned low prices. Which makes a lot of sense. Except that it ignores the age … Continue reading Why EDLP won’t last
So I’m guessing that Asda didn’t get a Yorkshire agency to write their Yorkshire Day ad in today’s Yorkshire Post newspaper… The copy reads: The flat caps, the whippets, the brass bands playing. The smoking chimneys from real coal fires. The cobbled streets. The dry stone walls. The unspoilt beauty of The Dales. Chips wi’ … Continue reading Asda rolls back the cliches for Yorkshire Day