Lame artwork in the equestrian world

I was flicking through the new issue of Horse magazine and noticed that nearly all the ads featured dodgy cut outs of horses.  Not quite full-blown photoshop disasters, but some pretty shoddy artwork all the same. The worst offender was probably this ad (inside front cover, it probably cost them about £3K for the space), … Continue reading Lame artwork in the equestrian world

Outsourcing – could it happen to Planners?

I wouldn’t like to be starting a career in artwork right now as it seems to me that its one of the most likely skill sets in our industry to end up being outsourced.  I’m already coming across new local specialist artwork studios set up to mop up the overflow from larger agencies and remove … Continue reading Outsourcing – could it happen to Planners?