Apologies for the recent silence but I’ve been busy trying to get my head around a new client. This particular organisation and it’s challenges has required speedy generation one of those Planner’s To Do lists where the short term and long term To Dos are very similar, but the urgent stuff will have to be … Continue reading why clients and their agencies need to look back to the future
Tag: always in beta
if it was my money…
‘If it was my money I’d…’ has to be one of my most over-used client-meeting phrases. But there’s a good reason why - especially when you’re dealing with Outside London sized marketing budgets it’s easy for clients to try to be all things to all media channels, and master of none. I’d always advocate for … Continue reading if it was my money…
Is Planning for Digital all about fast or gardening?
Russell Davies is all post-digital these days, but that’s probably because he ‘got’ planning for digital years before the rest of us had cottoned on. In 2006 he posted on his blog about how planning was changing and would become ‘always in beta’: I suspect many planners will end up more like brand gardeners than … Continue reading Is Planning for Digital all about fast or gardening?