Aircel boat – brand to the rescue?

Via Springwise, I came across this special build billboard for Indian mobile company Aircel. In early July they tethered an inflatable dingy (complete with ‘cut rope in emergency’ instruction) to a billboard in an area of central Mumbai notorious for its flooding problems.  Within a couple of weeks, it monsooned, the rope was cut and … Continue reading Aircel boat – brand to the rescue?