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Gemma Teed

Helping brands communicate better

Tag: agile

Why agency projects need Agile research – and why that’s really hard to achieve

Posted on 20/08/201820/08/2018 by almostalwaysthinking in Account Planning, market research, research

I was talking to a senior researcher who works for a research agency recently about how long research projects take from brief to debrief and how that doesn't sit well with marketing agencies and clients increasingly working in agile, or at least agile-ish. When the project is in a constant state of flux, timelines are tight … Continue reading Why agency projects need Agile research – and why that’s really hard to achieve →

Tagged agile2 Comments

The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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