Agency growth mentor, digital strategist and all-round decent bloke Mark Kelly recently asked me to join season two of his Agency Thinking Podcast. We go way back to when we were both at Poulters, once one of the hottest and biggest agencies in the North but sadly no longer around. We’ve kept in touch through … Continue reading a freelancer’s view on agency thinking
With two of the UK’s top grocers headquartered in West Yorkshire the marketing community up here tends to keep a close eye on both Asda and Morrisons – after all most of them work for one or the other. So there was discussion last week about the news stories naming Morrisons as a possible buyer … Continue reading Integrated agency? Need a specialist? Do you buy, recruit or hire?
I’ve come to the conclusion that it’s becoming extremely difficult for a medium sized UK agency to actually make enough money to stay afloat. Factor in a desire to produce creative and effective work (and of course, the two things are connected) and it’s a seemingly impossible task. Why? 1) Work has massively shifted from … Continue reading AgencyLand – nearly broke and we need to fix it
I can confirm today is Tuesday. I know it's the first day of the working week and it's a bit confusing, but today is Tuesday and tomorrow will still be Wednesday. On the plus side, this means Friday arrives 24 hours earlier in your working week than usual. On the minus side, this means Friday … Continue reading email today from the Traffic department
I've had a couple of instances recently where I've had to tell a client that what they are proposing is mind numbingly, completely the wrong thing to do. To explain that I'm giving them our best advice and that we wouldn't do it if it was our money. But do they act on my advice? In … Continue reading best advice
I was having a chat with someone with decades more agency experience behind them than me yesterday about integrated agencies and their evolving role. His take was that the problem was that an integrated model required Specialist account managers (DM, Advertising, PR etc.) but Generalist account directors who could advise their clients across multiple disciplines/specialisms/channels. The snag … Continue reading Generalist or Specialist? Whose responsibility?