In my new freelance life I‘ve been having lots of meetings with local agencies. From one man bands to UK top 30 agencies and from start-ups to old timers I’ve sat in a lot of agency receptions recently and it’s been a real eye opener. I’ve been amazed at the sheer diversity of approaches to … Continue reading comparing and contrasting agency shop floors
by gaptone on flickr Harder, Better, Faster, Stronger is my predication for what AgencyLife is going to be like – no, HAS to be like - if the industry is to adapt to the realities of life in 2010. Harder After 2009’s redundancies and cost cutting, there will be less people around to do more … Continue reading Harder, better, faster, stronger
One of my friends is a vet and she was telling me today about the special business skills for vets course she’s taking because “you’d be amazed how many vets end up in charge of large practices without any idea of how to run a business”. I said that sounded pretty familiar actually. Just because … Continue reading It’s not as if everyone sitting round the agency boardroom table has an MBA
Re-reading Victoria Routledge's chick-lit debut Friends Like These, I found the most brilliant letter from the heroine PR exec to her client: Dear Miranda, I am delighted to enclose the proof of your Spring/Summer promo brochure. We are thrilled with the finished version and hope you will love it as much as we do. Everyone … Continue reading the letters we sometimes wish we could send
New Business is turning into a bit of a farce at the moment. A client I pitched for in November (who announced within 24 hours that we were down to the final two agencies) let us know today that they’d finally made the decision to appoint the other lot. That’s three months it took them … Continue reading Clients behaving badly
We are officially in recession, the economy is nose diving and there’s no question that clients have got less money to spend. Unless you happen to work in Digital (where every agency I know is still turning work away because they’re too busy), it’s looking a bit bleak. I’ve already written about how as Planners … Continue reading Are you saving them money?
I ended up on Creative Director Dave Trott’s blog today. His latest post recounted him bollocking (his words) an account handler’s boss because the account man hadn’t found out why the client wouldn’t buy some ads he’d presented. As I understand it, the discussion mostly consisted of him shouting and swearing at the account handler’s … Continue reading Because life’s too f*****g short
Two or three Agency Tours make their way past my desk every day. New clients, new business prospects and interviewees are all escorted round the agency because look!, some desks! and people! and we have computers and recycling bins and everything! Um, I'm not quite sure what that person does but come and meet someone … Continue reading And on your left, you’ll see Production…
Worried about the economy or think its all a lot of hot air? A couple of months ago I would have said that we were in danger of talking ourselves into a recession, now I think its clear that we are in for one whether we like it or not: Manufacturing output fell for the … Continue reading Worried? You should be.
I’m due to meet up soon with my old Planning Director from years ago. He’s completely changed industries, but I always thought that if he ever opened his own agency, he’s one of the few people I’ve worked with that I’d seriously consider following to a start-up. I suppose it’s the ultimate test – do … Continue reading Would you follow them?