Here it goes again: oh where did you nick that ad?

The latest culprits in the ongoing ‘nick the creative from youtube and hope no-one notices’ saga has got to be whoever at JWT did the latest Berocca ads. The agency must have assumed that they were the only people in the world who had seen OK Go's fab video for here it goes again.  Just … Continue reading Here it goes again: oh where did you nick that ad?

if campaigns go Stealth, what are we going to blog about?

There's been a lot of fuss this week on t'interweb about whether Ad X is a ripoff (or homage) to Ad Y and if Campaign Z is actually any good. But what are we all going to blog about when all this media fragmentation, CRM and digital malarky gets its act together and means that enormous … Continue reading if campaigns go Stealth, what are we going to blog about?

when great ads (sometimes) get killed by focus groups

Produced for the New England 2007 Hatch Awards by Arnold, this is a sobering example of why the average focus group stuck in a meeting room and forced to watch an animatic don't necessarily produce the kind of feedback that leads to great creative. In fact, there's a whole other rant here bemoaning the demise of holding groups … Continue reading when great ads (sometimes) get killed by focus groups