I rather like the new M&S Summer ad. It’s an excellent way of a) subtly muscling in on the Olympic action without being a sponsor, b) hedging their bets as to which big event of this Summer (the Jubilee, Olympics or Euro 2012) will provide the most retail uplift and c) allowing RKCR/Y&R to edit the … Continue reading M&S Summer ad hits the spot
Tag: advert
xmas ads – Christmas Crackers and Festive Flops
There are some great Christmas ads already airing...and some not so great ones too. Boots has continued the Here Come the Girls theme with a crack team of women getting Christmas sorted while everyone else is asleep. It’s engaging, funny, on brand and totally relatable. It also stands up to repeated viewing, which is a … Continue reading xmas ads – Christmas Crackers and Festive Flops