So pretty much every retailer has shown their hand now in The Great Christmas TV Ad Showdown. Judging by online views and my friends with kids, Sainsbury's Mog is by far the most popular. And the grocery gurus I follow on twitter say that cuddly Mogs are flying out of stores. https://www.youtube.com/watch?v=kuRn2S7iPNU But it's actually not … Continue reading Sainsbury’s might win The Great Christmas Ad Showdown on views, but Lidl and Asda nailed it
My favourite Superbowl ad this year has got to be from Radioshack. It neatly addresses all their brand perception problems, while also managing to position their ‘refreshed’ stores as a less scary, more human version, all-manufacturers-welcome version of the Apple Store. There’s loads of 80s references that today’s tech-hungry 30-somethings will love and to top … Continue reading Radioshack and Bud are the Superbowl champions
Although it seems a bit early, what with Christmas still being six weeks away, all the big stores have rolled out their festive campaigns, so it’s as good a time as any to do a compare-and-contrast exercise. Let’s start with the supermarkets: ASDA and Morrisons’ agencies seem to have been working from a very similar … Continue reading Christmas ads compared and contrasted
I was flicking through the new issue of Horse magazine and noticed that nearly all the ads featured dodgy cut outs of horses. Not quite full-blown photoshop disasters, but some pretty shoddy artwork all the same. The worst offender was probably this ad (inside front cover, it probably cost them about £3K for the space), … Continue reading Lame artwork in the equestrian world
If there’s been a theme to the fluffier (non royal wedding related) UK news over the past couple of weeks, it’s been People Power. From X Factor Wagner protest votes and Gillian McKeith’s 6th I’m a Celebrity trial in a row to the John Lewis cold doggy, People Power has been setting the agenda. It … Continue reading People Power is going to change AdLand’s playing field
Somewhere in my blog reader this week (I really should have saved it) there popped up a post about how perhaps this year’s crop of festive ads were a little too knowing (if you know whose post it was, please comment & I’ll link to them). I think the post referenced in particular the new … Continue reading all I want for Christmas is a sensible v-neck jumper…
The more I see the UK ads for getamac starring Mitchell and Webb, the less I like them. Which is weird, seeing as I was gushing over the American ones only a couple of days ago. The thing is, I don't think they work with Brits playing Mac and PC. Not only will computers always … Continue reading not getting getamac
