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Gemma Teed

Helping brands communicate better

Tag: Admap

has Planning got too pretentious?

Posted on 12/06/2012 by almostalwaysthinking in Account Planning, Planning

The latest issue of Admap arrived yesterday, courtesy of the APG.  The cover (and the six Admap Prize award-winning essays inside) focused on Planning 3.0. As an Account Planner, this should have been a must-read.  Instead I’ve just retrieved it from the recycling bin (where I chucked it after a quick flick through) in order … Continue reading has Planning got too pretentious? →

Tagged Admap2 Comments

What makes a great Account Planner?

Posted on 20/02/2010 by almostalwaysthinking in Account Planning

In the February issue of Admap (thanks to the APG for sending me a copy), Jon Steel writes about how great planning is not about being a member of the coolerati, an expert on Japanese animation, a fan of post-modernism or being smarter than everyone else. He says that ‘great planning is about creating an … Continue reading What makes a great Account Planner? →

Tagged account planners, Admap, great account planning, Jon Steel3 Comments

The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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