I was wondering round Leeds the other week when I saw the new baby Range Rover Evoque on display in the middle of an upmarket shopping arcade. Of course I had a nosey – I’m always on the lookout for my motoring holy grail, an automatic that’s good on the motorway, is small enough to … Continue reading is the Range Rover Evoque a designer handbag?
I seem to keep seeing rather a lot of ads focusing on the humble British sausage. But what surprises me about them all is that the food stylist / art director / director / client chose to illustrate the all-round awesomeness of the sausage with a plate of grilled sausages, mash and peas (or sausage, … Continue reading What’s going on with sausage food styling?
I was at spectating at Bramham Horse Trials last weekend and in the official programme I found a classic example of what happens when designers and printers don’t talk to each other. This is the map of the cross country course: No less than eight of the jump locations were hidden in the binding. I’d … Continue reading what happens when designers and printers don’t talk to each other
I can’t say I’m mad keen on the new ad I saw for Matalan last night (by BBH I think). I love the idea of Feel Good Fashion, I’m just not as keen on a 60sec ad that leaves me feeling a bit queasy and is devoid of branding until 50secs in. If you’re going … Continue reading Matalan’s Spring TV ad – looks lovely, but who was it for again?
Cravendale’s thumbcats is a lovely idea from Wieden+Kennedy and brilliantly executed across not only TV but twitter, facebook and so on. The voiceover did give me slight sense of déjà vu though, so I tweeted: http://twitter.com/#!/gemma_T/status/42924325535363073 And W+K replied: http://twitter.com/#!/W2Optimism/status/42953438677573633 If they haven’t already seen it, I bet the W+K creative team would appreciate Eddie … Continue reading Thumbcats are go
Awesome Super Bowl Chrysler ad from W&K Portland that will send every hard man down to his local Chrysler dealership. I bet the folks in charge of regenerating Detroit are thrilled. I'm not sure about the choir at 01.32 though. It feels a bit Glee / some kind of Oscars musical medley moment... Update 08/02/11 - I had … Continue reading lose yourself in a Chrysler, imported from Detroit
I’ve been doing a little online detective work this evening. I regularly pop over to AdAge to check out their Best Ads and the John Lewis Christmas ad is currently one of their top picks. Except it wasn’t the ad above. ‘Your Song’ had been replaced by ‘How Deep Is Your Love’. I have to … Continue reading John Lewis Christmas ad – have I found another version or perhaps a work in progress?
I’ve noticed a new trend in TV art direction recently – the Touchscreen Finger Effect. Watch how we slide seamlessly from one product benefit to another! That’s how cool and relevant to your tech-savvy life our brand and product is! Recent offenders include: Land Rover Recover Energy with .. Watch the ad... Toyota Auris Thousands … Continue reading Putting my finger on an art direction trend
Travelodge’s new campaign featuring ‘Mr Sleep and the Zzz Squad’ breaks tonight. It comes courtesy of Mother (I think) and apparently marks Travelodge’s return to TV after 10 years. According to this piece in Marketing Week the new campaign is focused on positioning the company as a ‘retailer of sleep’ In the ad, a crack … Continue reading Say hello to a good night with Mr Sleep and the Zzz Squad
The new Diet Coke ad from Mother had its first official airing last night during The Brits. I can’t say that I exactly warmed to it – and I’m bang on target audience. Based on the ad, I’m led to believe that drinking Diet Coke will make you want to ride around on a bicycle … Continue reading I am woman, hear me whisper