Having passed no less than eight McCain 6 and 48 sheet posters on the way home from my client meeting today it would be hard not to notice their new campaign - the first from Adam & Eve / DDB since they were appointed last year. It's very good. The brief must have been something … Continue reading good stuff from McCain
roll up, roll up for your Festive Ad Roundup
Since most of the big retailers have now shown their hand in the 2013 Great Festive TV Ad Standoff, now feels like a good time to pull them all together in one place. Let's start with John Lewis, a brand for whom the festive ad stakes were set very high following 2011 and 2012's triumphs … Continue reading roll up, roll up for your Festive Ad Roundup
I think Carling’s new ad might have missed a trick
I got sent a link to the new Carling ad 'Trick Shot' this morning. It's good - memorable, on brand, a bit of a homage to the Honda Cog and OK Go school of communications and it’s a nice touch to have the original "I bet he drinks Carling Black Label" blokes looking on at … Continue reading I think Carling’s new ad might have missed a trick
lovely ad, but will it do the job?
CSL sofas have just launched a new campaign by TBWA: It’s beautifully shot, stands out in the category and will certainly do something for CSL’s awareness, but… I’ve done quite a lot of work in the furniture retail sector over the last few years and I know how hard brands have to work to get … Continue reading lovely ad, but will it do the job?
damn you, shoddy spontaneous awareness
(title nicked from a tweet on the subject from @sweenagekicks ) Nice outdoor ad, right? The problem is that when I'd driven past it a few times and sat down to blog about it, I realised that I wasn’t sure which car brand it was actually for…it felt like it should be Jaguar, but nothing … Continue reading damn you, shoddy spontaneous awareness
Chanel No 5’s Brad Pitt ad – doing a job or simply a dud?
There’s been quite a bit of high profile negative feedback about the new Chanel No5 ad fronted by Brad Pitt. Like here, here and here. The one above is the second ad from the campaign - the first one below (despite probably costing millions to make) has more than a whiff of mood-film-shot-in-an-agency-meeting-room-for-tuppence about it: … Continue reading Chanel No 5’s Brad Pitt ad – doing a job or simply a dud?
Land Rover ad evoques past triumphs
I’ve been wanting to post this for ages, but the only version I’d seen before today's Sunday Times Magazine ad was a 48 sheet on a dual carriageway roundabout which would have made photo taking a bit hairy. It nicely shifts the Evoque away from the rather chavtastic TOWIE niche it currently seems to be … Continue reading Land Rover ad evoques past triumphs
M&S Summer ad hits the spot
I rather like the new M&S Summer ad. It’s an excellent way of a) subtly muscling in on the Olympic action without being a sponsor, b) hedging their bets as to which big event of this Summer (the Jubilee, Olympics or Euro 2012) will provide the most retail uplift and c) allowing RKCR/Y&R to edit the … Continue reading M&S Summer ad hits the spot
M&S and X Factor – which brand are they actually promoting?
So, I said I'd deal with the M&S X Factor Finalists Christmas Commercial in a separate post. Now obviously, this is part of a much wider M&S / X Factor tie up that includes sponsored airtime competitions, behind the scenes films and so on. I assume the brief was about repositioning M&S for a wider, … Continue reading M&S and X Factor – which brand are they actually promoting?
xmas ads – Christmas Crackers and Festive Flops
There are some great Christmas ads already airing...and some not so great ones too. Boots has continued the Here Come the Girls theme with a crack team of women getting Christmas sorted while everyone else is asleep. It’s engaging, funny, on brand and totally relatable. It also stands up to repeated viewing, which is a … Continue reading xmas ads – Christmas Crackers and Festive Flops