I'v always been unimpressed by yogurt advertising generally and Activia's advertising in particular. But I hate their latest ad campaign (which googling suggests was by RKCR/Y&R) with a shouting-at-the-TV passion: That's the 'New Year' execution. On air at the moment (but not on youtube) is an even worse seasonally-unspecific happy women eating yogurt execution. The whole … Continue reading Activia and the awful ads
