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Gemma Teed

Helping brands communicate better

Tag: account planners

What makes a great Account Planner?

Posted on 20/02/2010 by almostalwaysthinking in Account Planning

In the February issue of Admap (thanks to the APG for sending me a copy), Jon Steel writes about how great planning is not about being a member of the coolerati, an expert on Japanese animation, a fan of post-modernism or being smarter than everyone else. He says that ‘great planning is about creating an … Continue reading What makes a great Account Planner? →

Tagged account planners, Admap, great account planning, Jon Steel3 Comments

The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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