Training

Want to upskill your team?

Want a more strategic relationship with your clients?

Want to give your creatives better briefs to work on?

I’ve trained people working in agencies as part of my role as an Account Planner / Strategist for most of my 22-year career and I’m a Visiting Professional on Leeds Arts University’s Creative Advertising degree course so you can be assured that I know my stuff!

Sessions are always focused on learning outcomes that can be used in client work and usually include suggestions for further self-directed learning.

Topics covered:

  • Introduction to strategic thinking
  • Creative brief writing
  • Introduction to brand positioning, strategy and messaging
  • Objectives and Evaluation

Training sessions are usually delivered over Zoom or Teams and can be tailored to level of experience (from Grad to GAD) and type of agency.

I can also offer my knowledge and experience to help update your briefing templates and processes if needed.

Charges are based on my day rate for Planning, so work out very reasonably compared to the cost of external training courses.

Feedback from Creative Advertising degree course leader – “I’ve had students already telling me how useful your intervention was. Thank you!”

Agency training feedback:
Group Account Director – Everyone has found it interesting, engaging and useful
Strategy Director – They really enjoyed the session and got a lot out of it
Lead Strategist – That was so useful and well articulated
Agency MD – They said it was really useful and gave them lots to think about
Creative Director – Lots of people saying they are finding the sessions useful