Want to upskill your team?
Want to have a more strategic relationship with your clients?
Want your creatives to get better briefs to work on?
I’ve trained people working in agencies as part of my role as an Account Planner / Strategist for most of my 20-year career and I’m a Visiting Professional on Leeds Arts University’s Creative Advertising degree course so you can be assured that I know my stuff!
Sessions are always focused on learning outcomes that can be used in client work and usually include suggestions for further self-directed learning.
- Introduction to strategic thinking
- Creative brief writing
- Introduction to brand positioning, strategy and messaging
- Objectives and Evaluation
These one to one training sessions are usually delivered over Zoom and are tailored to level of experience (from Grad to GAD) and type of agency.
Charges are based on my hourly rate for Planning, so work out very reasonably compared to the cost of external training courses.
Feedback from LAU Creative Advertising Course Leader – “I’ve had students already telling me how useful your intervention was. Thank you!”
Advertising/integrated/digital/PR agency training feedback:
Group Account Director – “Everyone has found it interesting, engaging and useful”
Strategy Director – “They really enjoyed the session and got a lot out of it”
Agency MD – “They said it was really useful and gave them lots to think about”