grocer demographics are getting difficult

I went on a 'Retail Safari' earlier this week.  The aim was to update myself on a client's category, but during my day criss-crossing Leeds to visit five different grocery retailers I couldn't help but keep thinking about demographics. At 11am on a weekday morning a third of shoppers in the Lidl store I visited were carrying handbags … Continue reading grocer demographics are getting difficult

all hail the Power Part Timers

Last week Timewise's 2014 Power Part Time List was published.  It proves, it says, that "part time working is possible at senior levels, in all types of business".  Included in this year's list from my industry (the whole list changes annually) are the Marketing Director at Diageo responsible for Smirnoff, the Senior Director for Marketing and Insights for … Continue reading all hail the Power Part Timers

shoppers are changing faster than the shops are

Every possible media outlet has run some kind of piece recently about how the big supermarkets are dinosaurs and, basically, deserve every bit of ill fortune they might experience. But I've yet to read a piece which compares the speed at which shopping habits are changing (i.e. very quickly) with how much time it takes … Continue reading shoppers are changing faster than the shops are

on allowing good people to work where and when they work best

There seems to be a movement in the marketing community towards better work-life balance. Whether it’s Chime’s Amelia Torode championing flexible and part-time working for Mums or what seems to be a massive increase in senior staff switching to freelance, it feels like the traditional 10+ hours, 5+ days a week agency model is under … Continue reading on allowing good people to work where and when they work best

it’s geting easier to recruit – but will they play along?

While moderating groups to cover off the qual for my own projects I’ve noticed that research attendance has gone up a lot in the last 9 months. I know we’re supposed to be coming out of recession, but attendance at my focus groups is now so enthusiastic that I think I’m going to have to … Continue reading it’s geting easier to recruit – but will they play along?

do you really need to research this?

There's been the odd occasion over the last few years when I've felt like I've been researching something in order to get that box ticked on the client's project plan, rather than to use fresh insight to move things forward. There's simply no point in spending money on research if the answer is staring you … Continue reading do you really need to research this?

why agencies don’t value the modern meet up enough

I've been making an extra effort recently to spend more time catching up with fellow Planners and Strategists (of all types) - and I've never come away from a coffee shop, cafe or restaurant without a post-it note full of scribbled ideas and To Dos.  Notes of websites to visit, books to read, new business … Continue reading why agencies don’t value the modern meet up enough