2020 Vision – thoughts from me and some nice people

Remember I was doing a big presentation pro bono for Traidcraft, the UK’s leading fair trade organisation?  It was to help the Traidcraft board with their 10 year vision and 3 year strategic plan and the rough title was the customer environment – thinking ten years ahead. I put out an SOS for some help … Continue reading 2020 Vision – thoughts from me and some nice people

newsflash – my dinner party survey shows social technologies NOT mainstream in UK yet

Just in case you were under the impression that everyone in the UK with a degree and an internet connection must surely ‘get’ social media, I had a very enlightening conversation with a bunch of (normal, female, early thirties) accountants at a dinner party last Saturday night. They asked me to explain what ‘blogging’ was, … Continue reading newsflash – my dinner party survey shows social technologies NOT mainstream in UK yet

Blogger relations – are you going after Influential Alphas or Niche Specialists?

I’ve been thinking about the whole online sphere of influence thing recently.  I contributed a chart on the subject a while back to Neil Perkin’s crowdsourced presentation about online communities: But I now think that it’s actually more complex than that.  There’s a great scene in Studio 60 where the network boss tells the exec … Continue reading Blogger relations – are you going after Influential Alphas or Niche Specialists?

Fangs for the distraction

I came across a great phrase the other day - Time Vampires.  Which seems to be commonly defined as distractions or events that take you away from your working day. So hello, Twitter.  And hi there to facebook and just about every other social networking site and blogging platform.  It’s very tempting when inspiration is … Continue reading Fangs for the distraction

A Presentation About Community, By The Community (and me)

Neil from Only Dead Fish had a presentation to make at IMM09 about online communities.  So he crowdsourced ‘A Presentation About Community, By The Community’ by requesting slides from the planners, digital specialists, researchers and so on who read his blog. The final presentation is below (including a slide contributed by moi, see if you … Continue reading A Presentation About Community, By The Community (and me)

You don’t just create communities

There's an interesting interview with Woody Harrelson in today’ Sunday Times.  In it he talks about choosing to live in an environmentally conscious community in Maui which he describes as “we all get together for Thanksgiving and look after each other’s kids. It’s a real community, like one I’ve never been a part of in my … Continue reading You don’t just create communities