I've been thinking and reading a lot about content creation recently. This great article from GQ (via @storythings) covers the disruption at both ends of the film and TV industry - there are umpteen platforms offering original content now, including YouTube Red, Crackle, Apple Music, Netflix, Facebook's recent push into original content and in the … Continue reading on content creation and consumption
So in the last 48 hours I've been asked to explain what Black Friday is by my sister, the yard manager at the stables, the lady who does my nails, approx 16 focus group respondents and my Dad. Asda have clearly had a very busy and successful day with their enthusiastic embrace of USA-style Black … Continue reading SherlockLives on BlackFriday
I got a press release from Lemsip's digital agency the other day, rather belatedly letting me know about their ‘It’s a Man’s Flu’ facebook campaign. I dutifully headed over there to have a look…but you couldn’t have a play with it unless you ‘liked’ the page first It’s not just Lemsip, they’re all at it. … Continue reading since when did clicking ‘like’ become the price of beginning a conversation?
I had an, erm, lively conversation with a client recently when they suggested connecting with their target audience by “doing something with our facebook page”. Since I’d just spent the preceding ninety minutes telling them that the majority of their customers really wern't that bothered about or engaged with their brand and mostly bought it mainly … Continue reading if owned online spaces are a house party, most brands should be out on the town
There are an awful lot of businesses and brands out there doing the whole Social Media thing rather badly. Getting Marketing Wrong isn’t a new phenomenon, I only have to look at the dross which drops though my letterbox from Indian takeaways, landscape gardeners and cleaning services to see that there are a lot of … Continue reading with social media lowering the bar, are some businesses doing themselves more harm than good?
I love Lists (check out my talk at Bettakultcha if you need any convincing). So I was cheered when I saw this tweet from Andrea: http://twitter.com/#!/diemkay/status/73847444823224320 I replied with: http://twitter.com/#!/gemma_T/status/74074458377302016 There is a point to all this work-specific list keeping. Although the online world has made it much easier to find places, it doesn’t necessarily … Continue reading why Lists make the research world go round
I'm pretty certain that I won’t be signing up to location based check-in services like Gowalla, Facebook Places and foursquare. I know I’ve said the same in the past about facebook and twitter and subsequently done a major about-turn, but its not only that I can’t really see the value in participating, this time I … Continue reading Why I won’t be checking out the location check-in services
via BBC News So, we had a general election in the UK yesterday, when the public decided that they couldn’t actually agree who should run the country. Its now nearly 24 hours since the polls closed and we still don't know who's now in charge. My friend Liz had this to say about it on facebook: … Continue reading and the winner is…um…hang on…
It seems that Nestle haven’t quite got the hang of this Social Media malarkey. Their facebook fan page has been hit by a lot of people not happy about Nestle's use of palm oil and the link to rainforest destruction. But Nestle’s problems really started when the Nestle facebook moderator responded to facebookers who had … Continue reading How *not* to do social media
Time was, when Susy Simpkins married Mr Smith she became Mrs Smith. Except that the right ‘Susy Smith’ (9,750 results) is a lot harder to track down on google than ‘Susy Simpkins’ (3 results). And if you thought it was a hassle changing the name on your bank account, passport and driving licence, try adding … Continue reading The naming of things is a googlable matter