Category Archives: social media trends

considering overconfidence

I’ve encountered a few people recently for whom Confidence is so much not a problem…that it actually is. pic from here I think overconfidence is a trait we don’t consider enough.  Because it can lead to all kinds of problems.  It’s the ‘how hard can it be?’ attitude that leads people to have accidents.  Or […]
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since when did clicking ‘like’ become the price of beginning a conversation?

I got a press release from Lemsip’s digital agency the other day, rather belatedly letting me know about their ‘It’s a Man’s Flu’ facebook campaign.  I dutifully headed over there to have a look…but you couldn’t have a play with it unless you ‘liked’ the page first It’s not just Lemsip, they’re all at it.  […]
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with social media lowering the bar, are some businesses doing themselves more harm than good?

There are an awful lot of businesses and brands out there doing the whole Social Media thing rather badly. Getting Marketing Wrong isn’t a new phenomenon, I only have to look at the dross which drops though my letterbox from Indian takeaways, landscape gardeners and cleaning services to see that there are a lot of […]
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Why I won’t be checking out the location check-in services

I’m pretty certain that I won’t be signing up to location based check-in services like Gowalla, Facebook Places and foursquare.  I know I’ve said the same in the past about facebook and twitter and subsequently done a major about-turn, but its not only that I can’t really see the value in participating, this time I […]
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The weather outside (was) frightful

I’ve perhaps been guilty of overdoing the ‘oh-my-god-its-still-snowing’ posts on the blog recently (the white stuff lasted 4 ½ weeks in the end) and I can’t imagine that anyone outside the snow-bound UK would have found them particularly interesting. But what I have found invaluable as I’ve tried to make the decision in recent weeks […]
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newsflash – my dinner party survey shows social technologies NOT mainstream in UK yet

Just in case you were under the impression that everyone in the UK with a degree and an internet connection must surely ‘get’ social media, I had a very enlightening conversation with a bunch of (normal, female, early thirties) accountants at a dinner party last Saturday night. They asked me to explain what ‘blogging’ was, […]
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Blogger relations – are you going after Influential Alphas or Niche Specialists?

I’ve been thinking about the whole online sphere of influence thing recently.  I contributed a chart on the subject a while back to Neil Perkin’s crowdsourced presentation about online communities: But I now think that it’s actually more complex than that.  There’s a great scene in Studio 60 where the network boss tells the exec […]
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Fangs for the distraction

I came across a great phrase the other day – Time Vampires.  Which seems to be commonly defined as distractions or events that take you away from your working day. So hello, Twitter.  And hi there to facebook and just about every other social networking site and blogging platform.  It’s very tempting when inspiration is […]
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