another design fail – this time gamecards

I’m in research mode again and when post-group I found myself in need of food late on Tuesday evening I headed to the local Beefeater. Stop sniggering, all you trendy Shoreditch types at the back, at least at this particular one (in a town I visit quite a lot) I know I’ll get a friendly … Continue reading another design fail – this time gamecards

another sample of feelgood

To sit alongside the uplifting recent bout of sunshine, royal weddings, multiple bank holidays and whathaveyou, I'd like to share with you the smiliest instore promotions lady I’ve ever met, on behalf of Walkers Crinkles in Tesco yesterday: It would be fair to say that the poor folks from Walkers’ agency who were trying to … Continue reading another sample of feelgood

An ode to list writing – and why FMCG ad men should take note

If I ever get asked to speak at anything like an Interesting un-conference again and have to talk about another of my secret obsessions, I think I’d choose Lists. I love lists and I love list making.  The mere act of writing everything down on a piece of paper makes me feel calmer and more … Continue reading An ode to list writing – and why FMCG ad men should take note

mobile company in shock ‘here to help’ pledge

After my rant last week about customer service vs. customer acquisition, it seems that one mobile provider is trying to redress the balance. Hotfooting it through Leeds city centre earlier this week en route to the library, I came across O2’s Guru Roadshow, which seemed to be all about showing you how to get more … Continue reading mobile company in shock ‘here to help’ pledge

Dear McVities Brand Manager, you’re wasting money

(this is one for the Integrated Planners / ISP members out there)  I popped into my local Sommerfield today to pick up some stuff for lunch. And I saw a great example of why in-store marketing (when its actually done in-store by a store's prefered supplier) doesn’t work. Properly done, with an engaging creative theme and … Continue reading Dear McVities Brand Manager, you’re wasting money