Kingsman, Mr Porter and the increasingly blurred line between retail and entertainment

'Retailtainment' - making customer's retail experiences engaging and entertaining in order to increase dwell time, purchase intent, brand affinity and loyalty - is a concept that's been around for years.  But it used to be focused on making physical retail environments more entertaining.  Gradually its shifted into online too but yesterday I stumbled across a great … Continue reading Kingsman, Mr Porter and the increasingly blurred line between retail and entertainment

grocer demographics are getting difficult

I went on a 'Retail Safari' earlier this week.  The aim was to update myself on a client's category, but during my day criss-crossing Leeds to visit five different grocery retailers I couldn't help but keep thinking about demographics. At 11am on a weekday morning a third of shoppers in the Lidl store I visited were carrying handbags … Continue reading grocer demographics are getting difficult

more reasons behind yesterday’s Morrisons exit

Back to the Retail sector again and yesterday brought news that Morrisons' Chief Exec Dalton Phillips will be leaving his post in March, with the media variously reporting that he jumped or was pushed. Yesterday's news was full of so-called Retail Experts giving their opinions on why he went, but not one of the pundits … Continue reading more reasons behind yesterday’s Morrisons exit

retailers need to bear in mind the Black Friday Backlash

So Black Friday has been and gone.  What interested me wasn't the enthusiasm with which UK retailers adopted this previously Stateside event, the clunky marketing that accompanied it or the depressing and predictably aggressive actions of some bargain hunters. What really surprised me was two things; firstly just how high awareness of the event now … Continue reading retailers need to bear in mind the Black Friday Backlash

Aldi’s festive door drop is after everyone’s customers

The Christmas door drop from Aldi arrived today and has got me rather confused about who exactly they're targeting. This page feels like its going after Sainsbury's shoppers with 'Specially Selected' salmon, lobster and scallops: While this page is very much after the Iceland value frozen party food shopper: And this page is remarkably similar … Continue reading Aldi’s festive door drop is after everyone’s customers

shoppers are changing faster than the shops are

Every possible media outlet has run some kind of piece recently about how the big supermarkets are dinosaurs and, basically, deserve every bit of ill fortune they might experience. But I've yet to read a piece which compares the speed at which shopping habits are changing (i.e. very quickly) with how much time it takes … Continue reading shoppers are changing faster than the shops are

Asda eyes up branded content

There are a heck of a lot of How To videos on youtube, many of them now effectively branded content piggybacking a youtuber vlogger’s audience a la Asda’s Mum’s Eye View. Mum’s Eye View is rather a success story, gaining over 56,000 subscribers and over two million views in the six months since launch. Although … Continue reading Asda eyes up branded content

roll up, roll up for your Festive Ad Roundup

Since most of the big retailers have now shown their hand in the 2013 Great Festive TV Ad Standoff, now feels like a good time to pull them all together in one place. Let's start with John Lewis, a brand for whom the festive ad stakes were set very high following 2011 and 2012's triumphs … Continue reading roll up, roll up for your Festive Ad Roundup