who will be the next BHS?

With the news that BHS is set to close it's final store on 20th August,  I've been wondering who will be the next BHS - a  business that dies because everyone knows their name, but no-one actually buys anything from them anymore. yep, this London branch was trading with signage from two rebrands ago I get the feeling that Marks & Spencer … Continue reading who will be the next BHS?

Tesco’s new Farm brands – smart move?

update 22/7/16 - you can also read my (brief!) thoughts on this topic in Campaign here  from March and here in July. On Monday Tesco launched seven new 'brands' across fresh food, all bearing the names of fictional farms and 'exclusively at Tesco', i.e. Own Label in branded clothing. Essentially, Tesco are pulling their 'everyday value' ranges across meat, fruit and … Continue reading Tesco’s new Farm brands – smart move?

Bradford’s new Broadway centre – generic and poor UX but better than a dirty great hole in the ground

I went to have a look at the new Broadway shopping centre that opened last week in Bradford. To be honest, it isn’t much to write home (or indeed blog) about, just some shops undercover.  But this is a massive improvement on the building site that Bradford has been since 2004 when they demolished a … Continue reading Bradford’s new Broadway centre – generic and poor UX but better than a dirty great hole in the ground

is this the beginning of the end of Price Match?

Last week, Morrisons simplified their 'Match & More' loyalty scheme to focus on rewarding overall spend with points, completely dropping the Price Match element that sent cardholders vouchers if their shop on certain branded goods would have been cheaper elsewhere. To much less fanfare, last weekend Booths dropped Price Match out of their loyalty scheme too (but they … Continue reading is this the beginning of the end of Price Match?

in retail marketing, the window is back

Last week's piece about Shopper Marketing originally started life as a post about Windows (the glass fronted storefront space, not the operating system) and when I came across this great photo (from Wallpaper via @rbt74 on LinkedIn) of Selfridges' windows devoted to the Apple Watch I realised I still needed to shine a light on the under-appreciated Window. Apple have taken over … Continue reading in retail marketing, the window is back

why Shopper Marketing is the logical starting point for integrated comms

There has been a lot of buzz recently about the resurgence of Shopper Marketing, a discipline focused on actually getting shoppers to buy product, versus the last decade's focus on getting people to love brands. Dilip Soman, author of new book The Last Mile said in a Campaign interview, "Most organisations tend to pay the least amounts of effort … Continue reading why Shopper Marketing is the logical starting point for integrated comms

why bricks and mortar retailers need to keep customer’s smartphones in their pockets

I was in B&Q last Saturday, trying to help my dad to buy a Gazebo.  We stood in the 'garden furniture' aisle and found a big brown cardboard box with a product name and a one inch square photo of a gazebo under it and a price label on the shelf.  That was it.  We were … Continue reading why bricks and mortar retailers need to keep customer’s smartphones in their pockets