great insight isn’t just about what people *said*

I watched the next episode of Mary Portas: Secret Shopper last night.  Not really a good idea because she winds me up, but this week’s focus was on the sofa industry and since one of the agencies I work for has a client in that sector I thought I’d better tune in. What really set me … Continue reading great insight isn’t just about what people *said*

on polling, power and TV pickups

There’s a nice little diary piece in December’s issue of the MRS’s Research magazine.  It reports that the takeaway website hungryhouse.co.uk recons you can predict which 2 acts each week on X Factor will end up singing for survival based on the volume of orders made during their performance. The media also love trying to predict … Continue reading on polling, power and TV pickups

the view from the other side of the research fence

I needed to get a quote from a research agency today.  For the first time in eight years I don’t have the luxury of an in-house research department and it’s been a real eye-opener. Using the excellent MRS Research Buyers Guide as a starting point, I knew I’d like to work with someone local as I … Continue reading the view from the other side of the research fence

Suits you, sir

I was very pleased to read today that ‘looking good in a suit’ is officially the 17th most important thing UK women find irresistible about men.  Pleased but not surprised because (full disclosure time), my agency’s PR team commissioned the research (omnibus of 4,000 people I think) for a client and before I was off … Continue reading Suits you, sir

never mind the groups, what about the catering?

I was at a viewing facility on Monday evening where they seemed to be hell bent on fulfilling their duty of care to clients and moderators in making sure we were looking after ourselves properly.  As well as the usual fruit basket and fridges filled with water, Coke and Red Bull, they offered fruit juices and no less … Continue reading never mind the groups, what about the catering?