I watched the next episode of Mary Portas: Secret Shopper last night. Not really a good idea because she winds me up, but this week’s focus was on the sofa industry and since one of the agencies I work for has a client in that sector I thought I’d better tune in. What really set me … Continue reading great insight isn’t just about what people *said*
There’s a nice little diary piece in December’s issue of the MRS’s Research magazine. It reports that the takeaway website hungryhouse.co.uk recons you can predict which 2 acts each week on X Factor will end up singing for survival based on the volume of orders made during their performance. The media also love trying to predict … Continue reading on polling, power and TV pickups
I was stuck in a traffic jam yesterday flicking through radio stations and this witty ditty came on (to the tune of Billionaire): Original is here on Galaxy 105's website.
“my short term memory has gone, I could have read your mailer this morning and wouldn’t remember” “when did I first come into contact with [the organisation]? I’ve no idea, I’ve got a poor sense of time” “hang on, I’ll just take my hearing aid out”
I mentioned in a post a couple of weeks ago about the undiscovered mine of FREE information that is your local Central Library’s Business/Information centre. Since in Freelance Land I don’t have the luxury of access to desk research resources like Mintel and back issues of the trade press I’ve really rediscovered the library and am … Continue reading I love the library
I needed to get a quote from a research agency today. For the first time in eight years I don’t have the luxury of an in-house research department and it’s been a real eye-opener. Using the excellent MRS Research Buyers Guide as a starting point, I knew I’d like to work with someone local as I … Continue reading the view from the other side of the research fence
India Knight’s column in last weekend’s Sunday Times briefly alighted on people “who live quiet, kind lives wearing sensible skirts and shoes and not making much noise”. And because these people like their private life private, they’re the ones least likely to be visible to us - the marketing bods trying to have a conversation … Continue reading speaking up for the sensible skirt brigade
Thanks to Heather, its time for the Planner Survey 2010. You can fill in the Qs here.
I was very pleased to read today that ‘looking good in a suit’ is officially the 17th most important thing UK women find irresistible about men. Pleased but not surprised because (full disclosure time), my agency’s PR team commissioned the research (omnibus of 4,000 people I think) for a client and before I was off … Continue reading Suits you, sir
I was at a viewing facility on Monday evening where they seemed to be hell bent on fulfilling their duty of care to clients and moderators in making sure we were looking after ourselves properly. As well as the usual fruit basket and fridges filled with water, Coke and Red Bull, they offered fruit juices and no less … Continue reading never mind the groups, what about the catering?