delivering in a distraction environment

I attended a great talk about making debriefs better by Andrew Vincent last night at an ICG / BIG event in Manchester. Whether you're a researcher, planner, account handler or client-side there was lots of food for thought.  Andrew pointed out that we deliver reports and presentations to clients in a distracting environment with ever-shortening time … Continue reading delivering in a distraction environment

when poor presentation skills impact brand perceptions

I went to a talk recently about Behavioural Economics, it’s a topic that fascinates me and since the session was being hosted by a legal firm I was hoping for a different slant on the subject. What I got was a classic example of how easy it is for marketing activity to negatively impact on … Continue reading when poor presentation skills impact brand perceptions

The Laws of the Pitch Room

Even though I’m freelance I still take part in quite a few proper pitches.  I mean the full-blown strategy + creative + logistics + budget presentations in front of senior clients where they decide based on a ninety minute presentation whether or not to spend a million pounds plus with the agency. Comparing these agency … Continue reading The Laws of the Pitch Room

Interesting North – the report

So I was at un-conference Interesting North in Sheffield yesterday. It was fab.  The premise of the Interesting conferences (normally held in London and organised by Russell Davies, but transplanted to the North by Tim Duckett) is about ‘a day of brilliant people talking about their secret obsessions’.  Basically, it’s about Brain Food that you … Continue reading Interesting North – the report