when a re-brand just isn’t Klear

I stood in the ironmongers (yes, they still exist) alongside my Dad the other week and he announced that they must have run out of his preferred brand of floor polish, Klear. In fact, it was there on the shelf, but in the space of twelve months they'd gone from this: to this to this And since … Continue reading when a re-brand just isn’t Klear

perhaps someone needs a hand with their packaging design?

Take a look at these handcreams (collected from around my house).  Which is the odd one out? It’s the Dove, front right.  Because it’s not actually a handcream. I’ve been using it for the last couple of nights and had gone from thinking that it was a funny consistency, to thinking it didn’t smell like … Continue reading perhaps someone needs a hand with their packaging design?

innovation and insight in perfume sample packaging

A sample of Thierry Mugler’s perfume Womanity fell out of this month’s Glamour magazine (don’t judge me, it’s buy that or sit in the hairdressers reading three month old copies of Hello!). I’ve never seen a perfume sample packaged like this before and a quick google only reveals examples of it used over the last … Continue reading innovation and insight in perfume sample packaging

memo to the beauty industry – use your designers better

I really enjoy Sali Hughes’ beauty columns in The Guardian (and her snarky twitter feed).  And since she isn’t a slave to the Gods of Designer Brands, quite a bit of the stuff she recommends is reasonably priced too. The problem is that in my experience, reasonably priced beauty stuff is very rarely properly packaged.  … Continue reading memo to the beauty industry – use your designers better