Helping brands communicate better
I've posted several times before about the fertile ground for Bad Ads that is horsey magazines. To be fair, equestrian clients are notorious for having big ideas and lots to say but small budgets, but I've found yet another tram-smash for your viewing pleasure. In this case either the agency simply forgot to replace the … Continue reading another equestrian client, another bad ad
Christmas may come but once a year – but every year it arrives even earlier. Last week Tesco were advertising their Toy Sale “with You Know What only a couple of months away…”. All the big furniture retailers would like you to order now in time for Christmas, but DFS have gone one step further … Continue reading seasonearlity
I’ve encountered a few people recently for whom Confidence is so much not a problem…that it actually is. pic from here I think overconfidence is a trait we don’t consider enough. Because it can lead to all kinds of problems. It’s the ‘how hard can it be?’ attitude that leads people to have accidents. Or … Continue reading considering overconfidence
Northern car supermarket business The Car People released their new ad (by Leeds agency Propaganda) just in time for the Easter Bank Holiday The problem is, it’s terribly, terribly close in concept to the Guinness St Patricks Day viral by AMV BBDO from last month (first released around 29th Feb, but it didn’t go mainstream … Continue reading you wait all year for a sheepdog gag then…
I was having a look at something/procrastinating on Vevo this morning and got served the new Weightwatchers ad (which came out at the start of the month but had somehow passed me by), by Saatchi & Saatchi. this is the short version, the long one lasts a full ad break It’s caused quite a bit … Continue reading have Weightwatchers made a big fat mistake?
Thanks to the lovely t’interweb, I probably see cool viral-type stuff around the same time that Creatives are, erm, inspired by it. So when an ad pops up a few months later that causes déjà vu I only have to think back to what I was enjoying on youtube to get an idea of where … Continue reading inspiration or plagiarism?