There are a heck of a lot of How To videos on youtube, many of them now effectively branded content piggybacking a youtuber vlogger’s audience a la Asda’s Mum’s Eye View. Mum’s Eye View is rather a success story, gaining over 56,000 subscribers and over two million views in the six months since launch. Although … Continue reading Asda eyes up branded content
Category: online world
if owned online spaces are a house party, most brands should be out on the town
I had an, erm, lively conversation with a client recently when they suggested connecting with their target audience by “doing something with our facebook page”. Since I’d just spent the preceding ninety minutes telling them that the majority of their customers really wern't that bothered about or engaged with their brand and mostly bought it mainly … Continue reading if owned online spaces are a house party, most brands should be out on the town
with social media lowering the bar, are some businesses doing themselves more harm than good?
There are an awful lot of businesses and brands out there doing the whole Social Media thing rather badly. Getting Marketing Wrong isn’t a new phenomenon, I only have to look at the dross which drops though my letterbox from Indian takeaways, landscape gardeners and cleaning services to see that there are a lot of … Continue reading with social media lowering the bar, are some businesses doing themselves more harm than good?
Is inspiration migrating?
I’ve been thinking quite a bit about shopper behaviour recently and the word ‘inspiration’ keeps cropping up. The average supermarket now heaves with point of sale promoting inspiring family dinner recipes, packed lunch inspiration and pleas to ‘try something new today’. Even my inbox overflows with emails from fashion retailers full of ‘wardrobe inspiration’ and … Continue reading Is inspiration migrating?
online is all about when and in what context people experience
One of the things I’m increasingly finding online is that I’m experiencing stuff that was produced at different times but collides in the same timeframe for me. Like this video for google mobile (via AdAge and I'm warning you its nine minutes longer than the joke is funny), explaining how cool it is that you … Continue reading online is all about when and in what context people experience
The naming of things is a googlable matter
Time was, when Susy Simpkins married Mr Smith she became Mrs Smith. Except that the right ‘Susy Smith’ (9,750 results) is a lot harder to track down on google than ‘Susy Simpkins’ (3 results). And if you thought it was a hassle changing the name on your bank account, passport and driving licence, try adding … Continue reading The naming of things is a googlable matter
Spring Cleaning in Social Media
I’ve been reading lots of Social Media Predictions for 2009 (including Peter Kim’s excellent piece) and one of the trends that stood out for me was Cleansing. I suppose it’s the digital equivalent of Spring Cleaning and a good ‘new year, new me’, kind of activity. This week I’ve found myself cleaning out my RSS … Continue reading Spring Cleaning in Social Media