Asda eyes up branded content

There are a heck of a lot of How To videos on youtube, many of them now effectively branded content piggybacking a youtuber vlogger’s audience a la Asda’s Mum’s Eye View. Mum’s Eye View is rather a success story, gaining over 56,000 subscribers and over two million views in the six months since launch. Although … Continue reading Asda eyes up branded content

don’t forget that it isn’t all about Digital

Whenever you open a marketing magazine or head over to a marketing website these days you’re inevitably greeted by an article about the Internet of Things or Digital Content. Since 44% of UK the £14.7 billion UK media spend in 2013 went on ‘Internet’ (including PPC, display and content) the focus on all things shiny … Continue reading don’t forget that it isn’t all about Digital

if owned online spaces are a house party, most brands should be out on the town

I had an, erm, lively conversation with a client recently when they suggested connecting with their target audience by “doing something with our facebook page”.  Since I’d just spent the preceding ninety minutes telling them that the majority of their customers really wern't that bothered about or engaged with their brand and mostly bought it mainly … Continue reading if owned online spaces are a house party, most brands should be out on the town

Blogger relations – are you going after Influential Alphas or Niche Specialists?

I’ve been thinking about the whole online sphere of influence thing recently.  I contributed a chart on the subject a while back to Neil Perkin’s crowdsourced presentation about online communities: But I now think that it’s actually more complex than that.  There’s a great scene in Studio 60 where the network boss tells the exec … Continue reading Blogger relations – are you going after Influential Alphas or Niche Specialists?